IntelliKid systems

The first end to end child care marketing platform

Client

As a software development company, we are proud to present our valued client, IntelliKid Systems. IntelliKid Systems is a leader in the child care industry, providing a full suite of enrollment tools to help centers increase enrollment in the digital world. By focusing on the highest quality early childhood education program, IntelliKid Systems helps centers stand out from the competition and grow their business. With our cutting-edge technology, you can trust that IntelliKid Systems has everything you need to succeed in today’s digital landscape. We are honored to work with such a dedicated and innovative client and look forward to continuing to support their success in the future

Challenge

1. One of the main challenges we faced while working with our client, IntelliKid Systems, was capturing the details of each incoming lead through multiple sources. Ensuring that no information was lost during the enrollment process was critical, and we had to find a way to efficiently and accurately collect and store lead information from various sources.

2. Providing multiple communication channels for parents to communicate with the child care center was another challenge we faced. Building trust with parents and being able to communicate with them in a way that was convenient for them was important, and we had to find a way to do so through various channels in a single, intuitive interface.

3. Promoting the child care center in a way that invites potential parents to interact and respond was a challenge we had to overcome. We knew that using elements such as GIFs, videos, or emojis could significantly improve the “open” and “click” rates of marketing materials, but we had to find a way to effectively incorporate these elements into the promotion strategy.

4. Organizing and sorting all of the leads and data was a key challenge in the enrollment process. We had to find a way to easily identify where leads are in the process and tailor the communication flow to guide them through the process all the way to registration, while also being able to track and analyze key performance metrics to inform data-driven decision-making.

5. Tracking the source of leads and determining where marketing dollars are most effective was another challenge we faced. We had to find a way to understand when inquiries were most likely to come in, what time parents were most likely to respond, and other key performance metrics to optimize marketing efforts for maximum return on investment.

Process & Main Functionality

1. At Bitcat, our team of talented and proficient mid-senior level engineers were able to develop a custom data management solution to address the challenge of capturing lead details from multiple sources. Utilizing automation and best practices, we were able to drive efficiency and accuracy, enabling our client, IntelliKid Systems, to streamline the lead capture process and ensure that no valuable information was lost during the enrollment process.

2. To provide multiple communication channels for parents to communicate with the child care center and build trust with them, we implemented a multi-channel communication platform. This platform allowed centers to easily engage with parents through various channels, including email, SMS, and social media, all within a single, user-friendly interface.

3. To improve the effectiveness of marketing efforts and invite potential parents to interact and respond, we developed a platform featuring custom email templates, social media posts, and landing pages. These materials were designed to attract leads and drive conversions, and we implemented conversion rate optimization strategies to maximize the return on investment for our client.

4. By leveraging our team’s ability to anticipate bottlenecks and streamline processes, we were able to create a system that allows centers to easily identify where leads are in the enrollment process and tailor the communication flow to guide them through the process all the way to registration. Our system also includes robust analytics capabilities, allowing centers to track and analyze key performance metrics to inform data-driven decision-making and drive success.

5. Working closely with multiple teams at our client, we were able to implement advanced analytics tools into our platform to help optimize marketing efforts and budget allocation. Our tools allowed centers to track the source of leads and understand the performance of their marketing efforts, including the use of customizable dashboards and performance reports. We were able to provide actionable insights and drive success for our client, helping them to optimize their marketing efforts through effective teamwork and collaboration.

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Overall, working with the IntelliKid Systems team was a fantastic experience. The challenges they presented allowed us to stretch our abilities and grow as a company. We are proud of the custom solutions we were able to develop, and the positive impact they had on streamlining the lead capture process and improving communication and marketing efforts for the child care centers. We are grateful for the opportunity to have worked with such a dedicated and collaborative team and look forward to the possibility of future projects together!

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